Application and Use of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both the Google search engine results and the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in the Google search engine results if a user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043‑1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and by displaying third-party advertisements on our website.
If a data subject reaches our website via a Google ad, a "conversion cookie" is placed on the data subject's information technology system. We explained above what cookies are. The conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages (for example, a shopping cart from an online shop system) have been accessed on our website. The conversion cookie enables us as well as Google to understand whether a person who came to our website via an AdWords ad has generated sales; that is, completed or canceled a purchase.
The data and information collected due to the use of the conversion cookie are used by Google to create visit statistics of our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords advertisements; that is, to determine the success or failure of the respective AdWords advertisement and to optimize our AdWords advertisements for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal data, such as the websites visited by the data subject. Each time you visit our website, the personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on the personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as shown above, at any time by means of a corresponding setting of the Internet browser used, and thus permanently prevent the setting of cookies. This setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. Moreover, the cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject has to open the link https://adssettings.google.com/authenticated in the Internet browsers used and make the desired settings there.
Our data protection officer can assist you with requested information, suggestions, or concerns.