Data protection provisions about the application and use of Google AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a service for internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords by which an ad on Google's search results is only displayed when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google AdWords is the promotion of our website through the inclusion of relevant advertising on the websites of third parties and in the search engine results of the Google search engine, as well as an insertion of third-party advertising on our website.
If a data subject reaches our website via a Google ad, Google files a conversion cookie on the information technology system of the data subject. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g. the shopping cart from an online shop system, were opened on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached our website via an AdWords ad generated sales, i.e. executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to create visitor statistics for our website. These visitor statistics are used in order to determine the total number of users who have been forwarded to our website by AdWords ads, in order to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the web pages visited by the data subject. Each time web pages are visited, personal data, including the IP address of the internet access used by the data subject, is transmitted to Google in the United States of America. The personal data collected via this technical procedure is stored by Google in the United States of America. Google may pass this personal data to third parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the internet browser, and thus permanently deny the setting of cookies. Such a setting of the internet browser would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the internet browser or other software programs.
The data subject has a possibility of objecting to the interest-based advertisement of Google. Therefore, the data subject must use the link https://adssettings.google.com/authenticated
with each of the browsers they use and select the desired settings.