If a data subject reaches our website via a Google ad, a "conversion cookie" is placed on the data subject's information technology system. We explained above what cookies are. The conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages (for example, a shopping cart from an online shop system) have been accessed on our website. The conversion cookie enables us as well as Google to understand whether a person who came to our website via an AdWords ad has generated sales; that is, completed or canceled a purchase.
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