The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both the Google search engine results and the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in the Google search engine results if a user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.
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