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2021-02-25

Newsletter Tracking

The Dlubal Software newsletter contains tracking pixels. A tracking pixel is a miniature graphic that is integrated in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of the online marketing campaigns. Using the integrated tracking pixel, Dlubal Software may recognize whether and when an email was opened by the data subject, and which links in the email were accessed by the data subject.

These personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. These personal data will not be transmitted to third parties. The data subjects may withdraw the separate declaration of consent given via the double opt-in procedure at any time. After the withdrawal, the personal data will be deleted by the controller. Dlubal Software automatically interprets newsletter unsubscription as a withdrawal.